Digital Marketing has many myths surrounding it’s worth, power and whether or not it actually works. Today we are going to discuss the commons myths and misconceptions surrounding digital marketing and why you should use it for the success of your business. Digital marketing is a world of unexplored territory and customers who are waiting to be discovered, but this can only happen with the right strategy. Many people feel digital marketing is not worth the investment based on myths that have permeated the industry.
Digital Marketing does not contribute to a business strategy
Digital marketing can have a huge impact on your business strategy. If executed correctly it can help your business grow within your desired timeline, increase your profits and give you major exposure to a new customer base. The key to busting this myth is all about the route you choose to go with your digital marketing. You have a few options when pursuing digital marketing. One you can do it yourself or two you can hire a digital marketing expert.
My competitors do not use digital marketing
If your competitors are not using digital marketing, then that is all the more reason to get ahead! Even if your competitors are not online, your customers definitely are. The fact of the matter is that “81% of shoppers conduct online research before buying, according to AdWeek.” That is over half of the potential customers that you could be missing out on because you are not investing in a digital marketing strategy.
A website is enough for Digital Marketing
While a well-made website is definitely a good start to a digital marketing strategy, it is a cog in a much bigger machine. One thing to keep in mind is the look and user experience of your website. If you have a website, but it is outdated or hard to use that will negatively impact your digital popularity. Furthermore, it is important for customers to be able to find your website, without any other digital marketing strategies implemented, like SEO or review generation, you simply have a website that may not be discoverable.
SEO is dead
Many business owners have the misconception that SEO is dead. This is simply not the case. SEO is evolving as the digital landscape continues to expand. There have been expansions to the definition of SEO including voice search, and machine learning. SEO success is also attributed to making sure that your website is Google friendly. Doing so can give you significant power in your Google rankings.
You don’t need social media or cross promotion
Social media is a huge contributing factor to the success of a digital marketing strategy. While it is not at the core of success, the use of platforms like Facebook advertising or automated posting can increase exposure for your business. Social media’s contribution to digital marketing has grown a lot since its inception. Social media was once a place for personal shares and likes, but many businesses saw an opportunity to capitalize on the success of sharing products and services from their business. For example, there has been a major improvement in advertising and ad targeting. Third, it is a low-cost way to begin your digital marketing journey.
I need to be on all social media platforms to be successful
While cultivating a presence on social media can be very helpful to your business, that does not mean you need a presence on all platforms. The success will lie in the strategy you adopt with these social platforms. For example, using Facebook advertising will help you reach an older demographic, while Instagram advertising will help you reach a younger demographic
Retargeting is creepy
Many people think retargeting is creepy because you are able to track your visitors to other places on the web, but it offers your customers the convenience of being just a click away when they decide to pursue your business. It will help your business and if you follow retargeting best practices, you can rest easy knowing you are doing right by your customers. The best thing you can do with this practice to be helpful and not intrusive. Furthermore, you need to tailor your retargeting efforts to the individuals you wish to reach. If you are not well versed in the specifics of online marketing, this is the time to hire a digital marketing service.
You can not attribute digital marketing to sales
This is a very popular myth that we will debunk right now. It is actually easier to attribute your sales to the power of digital marketing than with traditional marketing methods. Through the power of digital analytics, you can easily track your ROI from each portion of your digital marketing efforts. There are techniques you can employ such as tracking lead sources to help you accomplish this.
Only young people respond to digital marketing
There is a common misconception that only young people are influenced by digital marketing, that an older audience is not present and uninterested. This is simply untrue. In fact, according to Smallville, “the number of people over 75 years old who are on Facebook has recently doubled.” Digital marketing has the ability to capture the attention of people of all ages, it all depends on your strategy. Different platforms appeal to different people.
People don’t like email marketing
One of the biggest misconceptions about digital marketing is that marketing emails are not useful and bombard customers. There is a large overestimation of how many people receive emails from businesses. According to optinmonster, “the truth is that 60% of people receive less than 6 emails per day from trusted brands. Out of those people, 40% of them received less than 3 emails!” There is room for you to send out those marketing emails and customers will respond! Second, there is a big misconception that marketing your business through email will be greeted by a swift kick to the spam folder. That is like many other myths on our list is untrue. According to optinmonster, “less than 0.05% of people will hit the spam button! That’s less than 1 person per 2,000 emails!”
Conversions don’t come from mobile
There are a significant number of people who use mobile more than their desktop, this means if you believe the myth above you could miss out on a significant number of potential customers. Think of mobile marketing as an extension of your marketing efforts. According to Internet Retailer, mobile shoppers convert 160% more often on sites optimized for smartphones. Going further, “as one example, 70 percent of people have called a business after conducting a mobile search. Marketers, who are often bound to aggressive growth quotas, may feel hesitant to take a “leap of faith” in launching campaigns that are seemingly impossible to measure.”
As technology advances digital marketing is becoming increasingly important for the success of small business. There are many myths surrounding digital marketing that hinder businesses from pursuing the techniques that could bolster their business to the next level. Today we have broken down and busted these myths so you can start your digital marketing journey.