Instagram is an extremely popular social media platform. People tell stories about their lives. businesses and so much more just with images and simple captions. So why is this so effective? With Instagram you have the opportunity to create your own world, you can provide entertaining posts to your loyal followers and give them an insight into behind the scenes of your life. In today’s post, we are going to dive into the best tips and tricks you can employ to get the results you want from running instagram ads.
What is Instagram Advertising?
Instagram advertising is a method of advertising using paid promoted posts to boost brand awareness, gain leads or boost website traffic. Instagram is a visually focused method of advertising, meaning your images will be much more important than any text. According to Wordstream, “Instagram advertising works! In March 2017, over 120 million Instagrammers visited a website, get directions, called, emailed, or direct messaged to learn about a business based on an Instagram ad. According to Instagram, 60% of people say they discover new products on the platform, and 75% of Instagrammers take action after being inspired by a post.”
Cost Of Instagram Ads
Instagram ads are not a fixed price way of advertising, their model is based on Cost Per Click or Cost Per Impressions. What you pay is dependent on what you choose to spend. This is great for small businesses who are on a tight budget.
Instagram Business Account Setup
First, you must have an Instagram business account, which has many benefits that you won’t get with a regular Instagram account. You will be able to include your business hours, an email, and a link to your website. You will have the ability to study the analytics of your account and promote any posts that you share. You can easily toggle between your business and your personal account, so don’t worry that you will have to abandon one for the other. You can also choose the option to set-up an Instagram ad account through Facebook.
Determining The Way You Run Your Ad
You have several ways that you can run an Instagram ad. First and foremost is through the Instagram app, second is Facebook Ads Manager, third, Facebook Power Editor, fourth, Facebook Marketing API, and Instagram Partners. Facebook owns Instagram, this connection will make for easy integration between your social media advertising efforts. Simple ads can be run through the Instagram app, however, if you are looking to use more impactful ads then using Facebook ad manager will be the path for you.
How To Run Your Ad Through Instagram
Using the promote button through your Instagram business account, you can easily direct those who click on your ad to your website or visit your Instagram profile. When creating a promotion you will be presented with a form to fill out including, your objective, the ad destination, an action button, your audience, your budget and lastly the duration of your ad. You will have options presented to you for your call to action as well.
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How To Run Your Ad Through Facebook
Do your due diligence when running an ad through Facebook. Set your goals and objectives. Ask yourself, what am I looking to achieve for my business?
Here are some of your options:
- Brand Awareness- expose new people to your brand
- Reach-expand the number of people who see your ad and use the Facebook split testing feature
- Traffic- increase your website visits and increase app downloads
- App installs- gain app downloads
- Engagement- increase likes, shares and post engagement
- Video views-increase the number of people who see your video
- Conversions- convert users to customers
Your next step in this process is to select your target audience. You can access Facebook’s audience demographics to help you choose. Facebook’s demographics include target location, age, gender, languages and demographics, interests, and behaviors. Facebook will also give you the option of creating a custom audience which will let you upload your own list of contacts. You can also use a lookalike audience, this will help Instagram find people who have similarities to other audiences. If you want your ads to show up where you want them to make sure you pay attention to ad placements. You will receive two options, automatic, or you will get the option of editing placements. Automatic placements will determine which audiences your ad will perform best for. Editing placements will give you the opportunity to omit any of the options they have chosen.
Next, you will want to set a budget. This is important because it will give you the option as to how much you want to spend per day and how long you want the campaign to run with that ad spend.
Once all of this work is done, you are ready to run an Instagram ad through Facebook.
Single image ads– image copy and call to action button.
Instagram Carousel Ads– you can use multiple photos to advertise for your business.
Instagram Video Ads– you can use a video or GIF with a caption to create a fun ad.
Instagram Stories Video Ad– you can upload a video 15 seconds in length and engage viewers quickly.
Slideshow Ads– you can add up to 10 images and music.
Instagram Lead Ads – you can guide users to a new page to fill out lead forms.
Instagram Image Ad– you can use a single image to appear in Instagram story news feed.
Image story ads- allows you to present an image in a limited amount of time.
Best Practices For Running Your Instagram Ad
If you want to get the most out of your Instagram ads then you need to know more than how to run an ad. For best practices to maximize your success you need a few things personality, relevancy, hashtags, and run your posts during the optimal hours. Expressing your brand personality will provide entertainment to viewers and separate yourself from other brands on the platform.
Create posts that appeal to the emotions of viewers, use humor, nostalgia or happiness to grab their attention. Second, make sure your ad is relevant to the product or service you are trying to advertise. If your ad is completely off base, people may have a negative reaction to your ad. Make sure that you are using applicable hashtags, this will help your ad get in the hands of the people who would want to see it most. Lastly, make sure you that you are posting at the optimal hour and day for maximizing exposure. If you post at the wrong time on certain days, it can significantly affect whether or not your ad gets the exposure you want.
Ideas To Increase Ad Exposure
There are a few tactics you can employ to make sure your hard work gets in front of your target audience. Running a contest is an excellent way to increase engagement, including follows, reshares, likes and comments. Not only that but a contest will get people excited about your brand. Another tactic you can use to increase ad exposure is to showcase your product and exclude as much text as possible. Another great way to ensure that customers are engaged with your ad is to add music. Adding a trending song can help people to associate the song with your ad. Lastly make sure that each post is fitted to size.
Why Are They Effective?
The fact of the matter is there are millions of users on Instagram every single day. Running an ad gives you a chance to reach those people. According to Falcon.IO, “there are 800 million monthly active users and 500 million daily active users. The best part for business owners like you, who are hoping for exposure is that over 80% of accounts follow a business.” There is significant interest in what their favorite brands are doing. According to AdEspresso, “Instagram users are not just more willing to engage, though; Yotpo also found that ad recall on Instagram Ads is 2.8x higher than ad recall from all other social networks. Not only are they more likely to click or like the ad, but they’re also more likely to remember it.” According to Instagram’s own website on advertising, they say these ads will increase awareness, consideration, and conversion.
Instagram ads can help your business grow by expanding your reach, discovering new customers and boosting traffic to your website. You have so many options when it comes to using Instagram ads, each will help you to achieve your specific business goals.